Green Renewable Energy: Head vs Heart
The psychology of buying is an area that marketers are fascinated by, attracting millions of pounds worth of research to uncover the secrets of why we buy. The decision to buy can come down to our rational thought process, analysing carefully the pros and cons of making that decision. Alternatively, we buy for the excitement, for the feeling we get, for the emotional connection we have with the brand or the product. Purchasing decisions comes down to Head vs Heart. Usually the heart wins out over our more logical self’s.